Dan Price

Everything about Swedish Fish doesn't make sense. It's shaped like fish but tastes like fruit, it's not really from Sweden and no one can really tell what the flavor is exactly. Spoiler it's Cloudberry (yes it's real look it up). So, what better way to match the brand's odd personalty than with a mini (very mini) series that ran exclusively on social, where a group of young adults live with a giant Swedish Fish.

The perception of disability is outdated, and with nearly 1 in 5 people now disabled, change is long overdue. A congresswoman once said, “What we did for civil rights in the ‘60s, we forgot to do for people with disabilities.” To change the narrative, Disabled Sports USA and Adaptive Sports USA have merged into Move United. As two of the biggest adaptive sports groups with over 100,000 athletes, they’re leading a movement to include everyone in sports. Their new visual identity redefines disability, breaking it into 29 pieces to create a fresh perspective, just like the bold new take on the American Flag.

Working together with Bank of America, the Housing Authority of Los Angeles, and the City of Watts, we were able to tell the story of how one community that was neglected for over 40 years finally got a chance to flourish.

We spent two days in Watts not only filming and interviewing but really getting to know the community. We created a long-form video and shared shorter versions on Bank of America’s social.

We created a press-worthy digital way to encourage consumers to do more than just try Johnnie Walker but to explore.

We created an Alexa skill that walks a consumer through how to drink Johnnie Walker. The skill contained whiskey trivia, where to buy information, and a guided tasting of 7 different types of Johnnie Walker. Using similar logic, built a Facebook bot that gives consumers a similar experience within the Facebook ecosystem.

FanChest is the ultimate brands for sports fans. In these fun holiday videos, we wanted to show the passion true fans have for their teams that would also keep FanChest top of mind during the gift giving season. We also of course, couldn’t forget the negative impact FanChest has on a certain group of holiday workers.

Campaign for Seventh Generation line of healthy & beauty and home care products, educating consumers the nasty truth about what's really in the products they use on a daily basis and how Seventh Generation provides a natural and effective solution.

To help Crown Royal launch their Live Generously campaign we went to a place that is famous for their generosity, New Orleans. The campaign embodied the great city’s communal spirit, and the constant pursuit of leaving the world a little bit better than it was when you entered it. Our social campaign used posts, activations and online videos to offer inspiration and proof positive that when you Live Generously, life will treat you royally.

A Davidoff cigar brand that many of its fans claimed lost its way in the world of bold cigars reformulated their blends to make a bold yet fully favored cigar. (Which is rare in the cigar world, either your bold or flavorful, only the best can be both). So we were tasked with not only announcing their return but doing a full rebrand. While other cigar companies feature beautiful cigar shot ads or shots of the tobacco fields we took a different approach...Enjoy!

Did you know Sour Patch Kids made gum? It's okay, most people don't either. To help raise product awareness we enlisted the iconic Sour Patch Kids candy to have some fun and let everyone know that there's gum now too. It was so successful that SPK gum sales were at the highest ever and those sales helped the declining gum category have a profitable quarter as well.