Dan Price

The perception of disability is outdated, and with nearly 1 in 5 people now disabled, change is long overdue. A congresswoman once said, “What we did for civil rights in the ‘60s, we forgot to do for people with disabilities.” To change the narrative, Disabled Sports USA and Adaptive Sports USA have merged into Move United. As two of the biggest adaptive sports groups with over 100,000 athletes, they’re leading a movement to include everyone in sports. Their new visual identity redefines disability, breaking it into 29 pieces to create a fresh perspective, just like the bold new take on the American Flag.

Working together with Bank of America, the Housing Authority of Los Angeles, and the City of Watts, we were able to tell the story of how one community that was neglected for over 40 years finally got a chance to flourish.

We spent two days in Watts not only filming and interviewing but really getting to know the community. We created a long-form video and shared shorter versions on Bank of America’s social.

We created a press-worthy digital way to encourage consumers to do more than just try Johnnie Walker but to explore.

We created an Alexa skill that walks a consumer through how to drink Johnnie Walker. The skill contained whiskey trivia, where to buy information, and a guided tasting of 7 different types of Johnnie Walker. Using similar logic, built a Facebook bot that gives consumers a similar experience within the Facebook ecosystem.

Everything about Swedish Fish doesn't make sense. It's shaped like fish but tastes like fruit, it's not really from Sweden and no one can really tell what the flavor is exactly. Spoiler it's Cloudberry (yes it's real look it up). So, what better way to match the brand's odd personalty than with a mini (very mini) series that ran exclusively on social, where a group of young adults live with a giant Swedish Fish.

FanChest is the ultimate brands for sports fans. In these fun holiday videos, we wanted to show the passion true fans have for their teams that would also keep FanChest top of mind during the gift giving season. We also of course, couldn’t forget the negative impact FanChest has on a certain group of holiday workers.

To announce Mountain Dew's partnership with Russell Westbrook we worked with Twitter to launch a sponsored trend the weekend of the NBA All-Star Game. We gave fans the once-in-a-life-time chance to get as funky and fresh as the ever stylish Russell Westbrook, by simply tweeting Mountain Dew using #Westbrooked

The response was amazing, the hashtag trended well into the next day, after the ad buy was over and some other Dew celebrities (P-Rod and Danny Davis) got in on the action as well.

Campaign for Seventh Generation line of healthy & beauty and home care products, educating consumers the nasty truth about what's really in the products they use on a daily basis and how Seventh Generation provides a natural and effective solution.

Sour Patch Kid's is the candy that's sour then sweet. So there's no way any old Valentine's Day ad would do. Check out reverse cupid, a character that only makes sense for Sour Patch Kids and call the number for a nice surprise*

This social campaign saw a HUGE lift in organic engagement on Facebook as fans were tagging friends letting them know that they needed Reverse Cupid. It also saw a lift in sales during the Valentine's Day candy buying period.

*Number may not be active anymore.

Did you know Sour Patch Kids made gum? It's okay, most people don't either. To help raise product awareness we enlisted the iconic Sour Patch Kids candy to have some fun and let everyone know that there's gum now too. It was so successful that SPK gum sales were at the highest ever and those sales helped the declining gum category have a profitable quarter as well. 

How do you throw a Superbowl party with Mountain Dew when Mountain Dew is not an official sponsor of the NFL? You let the fans throw it for you! With the help of 3 influencers we launched the first-ever choose-your-own-adventure on Snapchat. The entire day was up to the fans and the end result was an epic Super Bowl party.

The results were incredible, we had a 90% completion rate for our Snapchat story, gained almost 100k fans in a day and our hashtag #Kickstart was trending for most of the day on Twitter.

Sour Patch Kids is now a Slurpee flavor and it's pretty damn good. We used the notoriety of the Kid to announce the new flavor during the 2016 Teen Choice Awards .

To help Crown Royal launch their Live Generously campaign we went to a place that is famous for their generosity, New Orleans. The campaign embodied the great city’s communal spirit, and the constant pursuit of leaving the world a little bit better than it was when you entered it. Our social campaign used posts, activations and online videos to offer inspiration and proof positive that when you Live Generously, life will treat you royally.